The Sanguine Rabbit

Sanguine: to be optimistic or positive, especially in an apparently bad or difficult situation. Napping among its growing collection of toys, the sanguine rabbit dreams blissfully of new baubles and trinkets. It knows that too many will bring upon its demise, but surely that day won’t be anytime soon…

Like the rabbit, we as a society have an overconsumption problem. We know it’s bad, but hey just a little more can’t hurt right?